Its funny how many of us leave a university lecture completely overwhelmed, confused and in need of a rope and strong rafter in our roofs. I felt this way coming out of BCM112 on Monday, dreading the kind of study i would have to do to better understand the lecture and catch up. To me the lecture made no sense and, whilst the content was somewhat clear, the non-linear format of the lecture itself was ridiculously complex and off-putting…but that was exactly the point.
— Megan Adler (@megan_anne246) March 21, 2017
In a cruel, twisted way Ted (our almighty lecturer) designed this lecture in this exact way as a symbolic representation of the very thing we are attempting to understand through study; the internet. His line of thinking; the internet is a space hub. A never-ending platform of information, knowledge, entertainment etc etc, that our society has become so dependent on today, but can never fully understand. And just like that, this week’s lecture clicked.
Learning about craft and the art of digital making in this week’s lecture not only gave myself and others a better hold on our dreaded DA project, but gave us a new understanding of craftsmanship, as outlined by David Pye. He explained craftsmanship, (in a typically annoying and convoluted way) as “simply workmanship using any kind of technique or apparatus.” Is this not the internet?
A place where complete nobody’s can post anything they like, from influential topics of debate to what they had for lunch, and this in itself is defined as craft. Take Thomas Sanders for instance, who began as a high school Youtuber who specialised in Vines making humor of little things that occur in every day life. This simple form of craft exploded with a huge following and expansion to other media platforms. Now Sanders guest stars on talk shows, helps advertise for campaigns and companies within his videos and aims to make the world a better place though his art. This kind of craft is impressive and something so simple to have been fostered through the internet.
-Thomas Sanders (Facebook)
I’m sure we can learn a thing or two from this kind of craftsmanship, and apply it to our own DA projects. Much is our hope.